11 More Ways to Use Video in Your Business

In our last post, we shared 22 practical ways businesses can use video - from testimonials and product demos to recruitment content. But those ideas were just the beginning.

Video continues to be one of the most powerful tools for reaching audiences, improving engagement, and supporting everything from marketing to internal communication. And there are plenty of additional opportunities to put it to work.

Here are 11 more ways your organization can use video today.

1. Holiday Video E-Cards

Holiday emails are easy to ignore. Holiday videos aren’t. Whether it’s an animated greeting or a simple, heartfelt message from your team, video e-cards stand out and genuinely brighten someone’s day. They don’t need to be elaborate—authenticity goes a long way.

2. Keyword-Focused SEO Videos

Supporting a blog post or landing page with a targeted video can boost your visibility in search results. Video thumbnails stand out on Google, and well-optimized videos can rank significantly higher than text alone. Just make sure the content aligns with the page topic and keywords.

3. Brand Launch Videos

Rebranding is a big milestone—so share the story behind it. A brand launch video can walk employees or customers through the process, highlight the message behind your new identity, and get everyone excited for the change ahead.

4. Video Press Releases

Level up your announcements by pairing them with a video. Whether filmed fresh or supplemented with existing b-roll, video helps journalists and audiences quickly understand the story you're trying to tell.

5. FAQ Videos for Your Website

FAQ pages are helpful, but FAQ videos are more personal and more engaging. Having your own staff answer common questions creates transparency and shows the real humans behind your brand.

6. Employee Profile Videos

People want to know who they’ll be working with. Short staff introduction videos—simple, candid, and personality-driven—help build trust and humanize your brand.

7. Sales Pitch Videos

Can’t get your whole team in front of a prospect? Record your pitch. A short video explaining your creative approach, proposed solution, or methodology can make your proposal feel more personal and more compelling.

8. Employee Appreciation Videos

Celebrate your team with video content that highlights their contributions and showcases your culture. These videos are always a hit internally and help reinforce a sense of pride and connection.

9. AGM or Annual Review Videos

Annual meeting content doesn’t have to live in a slide deck. Executive review videos can summarize key achievements, share vision for the year ahead, and engage both employees and stakeholders more effectively than a static report.

10. Screen Capture Videos

Great for software companies or anyone offering digital tools. Screen recordings paired with voice-overs and branded motion graphics make your tutorials, demos, and walk-throughs feel clean, clear, and polished.

11. Public Service Announcements

If your industry faces changes, challenges, or public-impact issues, video may be the most powerful tool for educating your audience. Animated explainers or short emotive videos can break down complex topics and deliver messages that stick.

Final Thoughts

Whether you’re communicating internally, building trust with customers, or promoting a major initiative, video offers endless opportunities to tell better stories. And if you missed it, don’t forget to check out our original list of 22 ways to use video as well.

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