22 Practical Ways Businesses Can Use Video

Video is one of the most engaging and versatile communication tools available today. Online, it boosts reach, improves SEO performance, and drives higher engagement on social platforms. Offline, it keeps people’s attention and helps them retain more of what they’ve heard and seen.

If you’re looking for inspiration, here are 22 effective ways businesses can start using video right now.

1. Customer Testimonials

Hearing from real customers builds credibility instantly. Testimonial videos can stand alone, be combined into a montage, or appear inside larger promotional content.

2. Case Studies & Success Stories

Go deeper than a testimonial by telling the full story: the challenge, the solution, the results. These make powerful sales and lead-gen assets, especially when filmed on-location with supporting b-roll.

3. Trade Show Looping Videos

A looping screen can help your booth stand out and pull in foot traffic. Just make sure the message works without sound—subtitles and visuals do the heavy lifting.

4. Product Demonstrations

Show your product or service in action. These videos can be used online, in presentations, at events, and even within other videos.

5. Dramatic Re-Creations & Role Plays

Useful for training frontline staff or illustrating scenarios where tone and body language matter. Can be done with actors—or even with your own team for internal use.

6. Corporate Documentaries

A longer-form brand story that highlights your culture, history, people, and mission. This can act as the “master asset” for many smaller, repurposed videos.

7. Executive Messages

Quick video updates from leadership work well for internal communications, media responses, or investor updates.

8. Facility or Equipment Tours

Perfect for manufacturers, service providers, and trades. A virtual tour builds trust and helps prospects visualize your capabilities.

9. Recruitment Videos

Show what it’s like to work at your company. Culture, people, values, workplace environment—it all helps attract the right candidates.

10. Staff Onboarding & Orientation

Standardize your training and save hours by turning key processes into video modules. Great for multi-location teams or remote workers.

11. Franchise Training

Consistent training is essential for franchises. Video helps ensure every location receives the same high-quality instruction.

12. Content Marketing Videos

Video often outperforms text and is more likely to appear in search results. Use it to simplify concepts, tell stories, or repurpose blog content.

13. Landing Page Videos

A short, focused video can dramatically increase conversions. Great for product launches, campaigns, or homepages.

14. Animated Explainer Videos

For complex products or abstract concepts, animation is ideal. Icons, characters, and diagrams make it easy to teach without filming.

15. Sales or Boardroom Presentations

A video can help “bring the team into the room,” introduce concepts clearly, and add polish to high-stakes presentations.

16. Event Highlight Videos

Capture the energy of your conference or event and share it afterward. These videos also help promote future events.

17. B-Roll for Media

Keep a library of b-roll for press releases or media coverage—especially for time-sensitive or one-time events.

18. Email Newsletter Videos

Including video in newsletters can dramatically boost click-through rates. Thumbnails with a clear play button encourage people to watch.

19. Event Promo Videos

Build excitement and drive attendance with short promo videos designed specifically for social or email campaigns.

20. Lobby or Waiting Room Screens

Educate, entertain, or promote while customers wait. Great for clinics, dealerships, retail, and service businesses.

21. Live Webinars

Stream live and interact with your audience in real time. Record the session and repurpose it for content marketing.

22. Video Blogging (Vlogging)

A simple, consistent video series builds authority and supplies your social channels with ongoing content. A branded intro/outro keeps everything polished.

Final Thoughts

Video can elevate nearly every corner of your business—from marketing and sales to HR and internal training. If any of these ideas sparked inspiration, we’d love to help you bring them to life.